Keyword Research

As a search engine optimisation specialist it can get very frustrating doing keyword research for a new website. Without the right tools and knowledge, you could spend a lot of time compiling research that is inaccurate. Luckily for us, Google has provided us with some very useful search queries to help us with this research.

For those SEO’s who use KPI (Keyword Performance Indicator) to put a value to a keyword, this is wrong. It is an inaccurate indicator.

Let’s use an example:

If you search for “Security Company” you will recieve 143,000,000 resulting web pages. This is inaccurate because not all of these pages are optimising for search engines. So how do we find the web pages who have SEO knowledge and are actually competing against you?

Google has made a few very useful search queries available for us to find this.

  • allintitle:”keyword” – This search query will display all web pages with the keyword in their title.
  • allinanchor:”keyword” – This will display all the web pages that have links with the keyword inside, pointing to them.
  • link:”website” – This query will display all web pages that have any links pointing to the given domain.

Here is what the results are for the example above:

Type in allintitle:”Security Company into Google search: 179,000 resulting webpages with the keyword in their title

Type in allinanchor:”Security Company into Google search: 6,400,000 resulting webpages with keyword inside inbound anchor text.

As you can see this narrows down your competition to just those websites who have some sort of SEO knowledge.

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About Roderick

People who know me best would describe me as a "techie". I'm addicted to the online space and cringe at badly designed websites. I am an online marketer, specialising in search engine optimisation, for a digital agency based in Johannesburg. Get connected with me: Google+ | Twitter

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