As a search engine optimisation specialist it can get very frustrating doing keyword research for a new website. Without the right tools and knowledge, you could spend a lot of time compiling research that is inaccurate. Luckily for us, Google has provided us with some very useful search queries to help us with this research.
For those SEO’s who use KPI (Keyword Performance Indicator) to put a value to a keyword, this is wrong. It is an inaccurate indicator.
Let’s use an example:
Google has made a few very useful search queries available for us to find this.
- allintitle:”keyword” – This search query will display all web pages with the keyword in their title.
- allinanchor:”keyword” – This will display all the web pages that have links with the keyword inside, pointing to them.
- link:”website” – This query will display all web pages that have any links pointing to the given domain.
Here is what the results are for the example above:
Type in allintitle:”Security Company“ into Google search: 179,000 resulting webpages with the keyword in their title
Type in allinanchor:”Security Company“ into Google search: 6,400,000 resulting webpages with keyword inside inbound anchor text.
As you can see this narrows down your competition to just those websites who have some sort of SEO knowledge.